If your website is aimed at attracting Canadian visitors or customers, then your local Google ranking will be significant. It is believed that Google prioritizes results from Canadian websites when search queries are entered in Google.ca. Google uses your website’s domain name and IP address to determine where your website is located. By choosing Canadian web hosting, you are more likely to receive a higher ranking by Google in its search results, meaning a huge impact on your traffic, and ultimately your income.
The first step in building your online presence is finding a web host, the company that will store your website's files on its servers and deliver them to your readers' and customers' browsers. Web hosting services offer varying amounts of monthly data transfers, storage, email, and other features. Even how you pay (month-to-month payments vs. annual payments) can be radically different, too, so taking the time to plot exactly what your company needs for online success is essential. Many of these companies also offer reseller hosting services, which let you go into business for yourself, offering hosting to your own customers without requiring you to spin up your own servers.
Simply put, shared hosting means your site will share the same server as many other sites. It’s usually the cheapest option but comes with limited bandwidth, administration, and performance capabilities. VPS hosting is a more premium option, with the ability for greater customization and increased performance. But, as with any premium service, you’ll have to pay more to get more.
A2 Optimized is a product of our team of WordPress experts who noticed a concerning trend of users loading their WordPress sites down with plugins to try and get the fastest, most secure setup possible. Unfortunately, in most instances, too many plugins can actually make a WordPress install slower and less secure. That's because each installed plugin generally slows down a WordPress site and many times these plugins are not updated often enough. Out of date plugins make WordPress sites particularly vulnerable to exploits.
You also need to consider how long you'll need WordPress web hosting. If it's a short-term project—say, less than a month or two—you'll typically receive a refund should you cancel your hosting within 60 days. Some companies offer 30-day money-back guarantees, while others offer 90-day money-back guarantees. Once again, it's beneficial to do your homework.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio 
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